Sage Collective co-founders, Kerry and Christian, have always had a passion for travel, sun and the ocean. 

Founded in 2005 by Kerry J Hoby and Christian Alsted. Sage Collective was born while traveling in Thailand working as dive instructors. In Thailand they decided to bring their designs that reflected their experiences to the bustling and vibrant Bondi and Glebe markets. Their designs resonated with women of all ages and was a success from the start.

Operating out of Bondi markets, they soon grew to open stores in Bondi on Gould street, Surry Hills on Crown street, Centre point tower, Miranda, then ventured to Newcastle where they have traded out of several locations, to finally settle on Kotara Westfield.

What started as a hobby of travel and design turned into a business venture that grew into bricks and mortar stores. After starting a family Sage Collective has now taken a new direction and that is to operate online.

Residing and working from Sydney’s gorgeous Bondi home, Sage Collective now selects beautiful pieces that reflect their original passion of travel, sun and oceans. Staying true to their original aesthetic.

At Sage Collective, we believe style should be fun and a form of self expression. It should be effortless and each piece you wear should make you feel beautiful and carefree.

Our collection is hand picked by our team and we always have style, trend and quality in mind. The range will always represent confidence and beauty.

You will now find us trading at Paddington markets every Saturday and Bondi markets on a Sunday. 

You will also find us in Kotara Westfield where our staff will offer a seamless shopping experienced and personalized service where our latest collections awaits.

If you're in Newcastle, we invite you to explore our flagship store at Westfield Kotara. For those who prefer the convenience of online shopping, our full range is available anytime, anywhere.

As our brand continues to grow and expand within the fashion landscape, we remain deeply rooted in the vision and passion of Kerry and Christian. Their unwavering commitment to creativity, quality, and, above all, our cherished customers, has been central to our journey.

The love and support from our loyal customers have been instrumental in our success, enabling us to offer both a seamless online shopping experience and a beautiful store at Westfield Kotara, where personalized service and our latest collections are always waiting.